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Herzing University    
 
    
 
  Dec 13, 2017
 
September 2017 Undergraduate Catalog

BU 216 - Social Media


This course presents an overview of technology-based communication tools currently used in the marketplace as well as emerging trends based on technological advancement. Topics include the history of social networking, a definition of the social media, and the number of tools being used by business as part of the enterprise. The course will offer students the basic body of information about social media as well as application in regards to strategy within the organization. 3.00 semester credit hours Contact Hours: 45.00 Prerequisites/Corequisites: None.