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Herzing University    
 
    
 
  Dec 13, 2017
 
September 2017 Undergraduate Catalog

BU 220 - Principles of Marketing


This course provides an overview of the principles and applications of marketing in organizations. Topics include the marketing process and strategic planning, the global marketing environment, developing marketing opportunities and strategies, developing the marketing mix through product development, pricing strategies, distribution channels, promotion techniques, managing marketing through customer relationships, social responsibility, and marketing ethics. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 106 Introduction to Business  or HC 120 Introduction to Healthcare Management  (HCM). Corequisite: None. Students that are in the Business programs will take BU 106 as the prerequisite course and students that are in the HealthCare Management program will need to take HC 120 as the prerequisite course.