The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
Herzing University    
  Jan 16, 2018
January 2018 Undergraduate Catalog

BU 220 - Principles of Marketing

This course provides an overview of the principles and applications of marketing in organizations. Topics include the marketing process and strategic planning, the global marketing environment, developing marketing opportunities and strategies, developing the marketing mix through product development, pricing strategies, distribution channels, promotion techniques, managing marketing through customer relationships, social responsibility, and marketing ethics. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 106 Introduction to Business  or HC 120 Introduction to Healthcare Management  (HCM). Corequisite: None. Students that are in the Business programs will take BU 106 as the prerequisite course and students that are in the HealthCare Management program will need to take HC 120 as the prerequisite course.