January 2018 Undergraduate Catalog 
    
    Sep 19, 2018  
January 2018 Undergraduate Catalog [ARCHIVED CATALOG]

BU 226 - Export Management and International Business Strategy


This course focuses on the marketing decisions and management processes involved in developing export operations. Students will evaluate the key procedural activities required in exporting, define financial components of exporting, and analyze political/legal constraints needed for successful market entry. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 106 Introduction to Business . Corequisite: None.