January 2018 Undergraduate Catalog 
    
    Dec 13, 2018  
January 2018 Undergraduate Catalog [ARCHIVED CATALOG]

BU 375 - Professional Selling and Sales Management


This course combines the topics of personal selling and sales force management. Topics include the planning and implementation of personal selling activities, the sales process from initial contact to post-closing follow up, and the management of the sales force. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.