January 2019 Undergraduate Catalog 
    
    Mar 26, 2019  
January 2019 Undergraduate Catalog

BU 375 - Professional Selling and Sales Management


This course combines the topics of personal selling and sales force management. Topics include the planning and implementation of personal selling activities, the sales process from initial contact to post-closing follow up, and the management of the sales force. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.