May 2019 Undergraduate Catalog 
    
    Aug 24, 2019  
May 2019 Undergraduate Catalog

BU 450 - Marketing Strategy


This course builds on previous marketing and sales courses and provides a strategy perspective that extends beyond the traditional management focus of the marketing mix. Topics include an overview of a market-driven strategy, target market strategies, marketing program development, a marketing organization, and the implementation and control of a marketing strategy. Semester Credit Hours 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.