May 2019 Undergraduate Catalog 
    
    Aug 20, 2019  
May 2019 Undergraduate Catalog

BU 482 - Strategic Management


This course provides an opportunity to develop strategic management knowledge and skills used in a business environment. Topics include strategic management principles, assessing the external and internal environments of businesses, and developing and implementing strategies. Students will discuss how to adapt to changing environments using the principles of strategy, execution, and evaluation. Semester Credit Hours 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.