HA 630 - Marketing and Strategic Growth in Healthcare

This course focuses on the role of marketing and strategic growth in adding value to the healthcare organization. Major elements of the marketing and strategy processes to be covered include domestic and global market assessment, strategic marketing planning, the development of an effective marketing mix (product, price, promotion, and distribution) to create customer value, consumer/business buying behavior, and market research. Learners master the art of thinking globally and to utilize frameworks for acting locally. Students will analyze the environment at several levels in order to develop a concise strategic plan. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: None Corequisites: None

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