January 2019 Undergraduate Catalog 
    Jun 02, 2020  
January 2019 Undergraduate Catalog [ARCHIVED CATALOG]

Bachelor of Science in Business Management with a Concentration in Entrepreneurial Studies (BSBMES)

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(Please see the Undergraduate Program Offerings by Campus  chart in the catalog or on the Herzing Website at www.herzing.edu/career-programs/downloads for a list of Herzing campuses offering this program.) 

Program Description

This bachelor’s degree is designed to provide an understanding of the roles and responsibilities, functions, and challenges of today’s entrepreneurs. Students will take classes to increase their knowledge and understanding of the importance of entrepreneurial law, social responsibility, product development, and innovation. The goal of the program is to provide students with the basic knowledge and skills necessary to start a small business or develop an existing business upon graduation. By the end of the program, students should be able to develop a comprehensive business plan, which includes a well-constructed financial and marketing component.

Business Management Core Program Outcomes

Upon completion of this program, the student should be able to:

  1. Define operational, ethical, legal, and human resource issues associated with business management
  2. Analyze financial information using standard tools to support and evaluate managerial decision-making.
  3. Develop a marketing plan
  4. Formulate strategic business solutions

Entrepreneurial Studies Concentration Program Outcomes

Upon completion of this program, the student should be able to:

  1. Demonstrate effective sales and negotiation skills.
  2. Gain a working knowledge of how to overcome economic constraints.
  3. Demonstrate a basic working knowledge of human resource functions and their impact on small businesses.
  4. Examine various ways to obtain capital and financing for a business.

Potential Occupational Titles

Potential occupational titles for this program include, but are not limited to, general and operations manager, sales manager, and administrative services manager.

Program Content

A minimum of 122.00 semester credit hours is required for graduation.

Required Courses in Business

All courses, 36.00 semester credit hours, are required.

Required Courses in Entrepreneurship

All courses, 33.00 semester credit hours, are required.

Business Elective Courses

A minimum of 3.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course.

Open Elective Courses

A minimum of 9.00 semester credit hours of open electives are required.

Required Capstone or Internship

3.00 semester credit hours are required.


* Online students in some states may not be allowed to take this internship due to state restrictions.


Required Courses in General Education

Students enrolled in this bachelor’s degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline.

12.00 Semester Credit Hours in Communications

9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity)

6.00 Semester Credit Hours in Mathematics

3.00 Semester Credit Hours in Science

6.00 Semester Credit Hours in Social and Behavioral Sciences

Personal and Professional Development Courses

2.00 semester credit hours are required.

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