Bachelor of Science in Business Management with a Concentration in Marketing (BSBMM)

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(Please see the Undergraduate Program Offerings by Campus chart in the catalog or on the Herzing Website at www.herzing.edu/career-programs/downloads for a list of Herzing campuses offering this program.)

Program Description

This bachelor’s program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.

Business Management Core Program Outcomes

Upon completion of this program, the student should be able to:

Define operational, ethical, legal, and human resource issues associated with business management
Analyze financial information using standard tools to support and evaluate managerial decision-making.
Develop a marketing plan
Formulate strategic business solutions

Marketing Concentration Program Outcomes

Upon completion of this program, the student should be able to:

Demonstrate an application of the marketing mix to marketing practices.
Develop an understanding of innovative product development.
Demonstrate knowledge of secondary, qualitative, and quantitative marketing research methods, skills, and techniques.
Recognize and manage the differences stemming from the application of the principles and the techniques of marketing across national boundaries.

Potential Occupational Titles

Potential occupational titles for this program include, but are not limited to, general and operations manager, sales manager, and administrative services manager.

Program Content

A minimum of 123.00 semester credit hours is required for graduation.

Required Management Core Courses

All courses, 36.00 semester credit hours, are required.

AC 107 - Accounting I 3.00 semester credit hours
AC 220 - Finance 3.00 semester credit hours
BU 106 - Introduction to Management 3.00 semester credit hours
BU 204 - The Digital Firm and Business Communications 3.00 semester credit hours
BU 206 - Business Law I 3.00 semester credit hours
BU 220 - Principles of Marketing 3.00 semester credit hours
BU 302 - Leadership and Organizational Behavior 3.00 semester credit hours
OR
BU 600 - Leadership and Organizational Behavior 3.00 semester credit hours
BU 327 - Business Ethics 3.00 semester credit hours
BU 345 - Project Management 3.00 semester credit hours
BU 407 - Quantitative Decision Making 3.00 semester credit hours
OR
BU 550 - Research and Decision Making 3.00 semester credit hours
EC 111 - Principles of Microeconomics 3.00 semester credit hours
EC 121 - Principles of Macroeconomics 3.00 semester credit hours

Required Courses in Marketing

All courses, 33.00 semester credit hours, are required.

AC 216 - Accounting II 3.00 semester credit hours
BU 215 - Marketing on the Internet 3.00 semester credit hours
BU 216 - Social Media 3.00 semester credit hours
BU 230 - Customer Relationship Management 3.00 semester credit hours
BU 247 - Advertising and Public Relations 3.00 semester credit hours
BU 275 - Consumer Behavior 3.00 semester credit hours
BU 328 - Product Development and Innovation 3.00 semester credit hours
BU 375 - Professional Selling and Sales Management 3.00 semester credit hours
BU 440 - International Marketing 3.00 semester credit hours
BU 447 - Marketing Research 3.00 semester credit hours
BU 450 - Marketing Strategy 3.00 semester credit hours

Open Elective Courses

A minimum of 12.00 semester credit hours of open electives is required. At least 3.00 semester credit hours must be 300- to 400-level courses.

Required Capstone or Internship

3.00 semester credit hours are required.

BU 491 - Capstone Project 3.00 semester credit hours
BU 495 - Internship (Bachelor’s Degrees) 3.00 semester credit hours *

Note:

* Online students in some states may not be allowed to take this internship due to state restrictions.

Required Courses in General Education

Students enrolled in this bachelor’s degree must complete a minimum of 37.00 semester credit hours in general education distributed among the following disciplines. A minimum of 9.00 semester credit hours must be upper level (300- to 400-level courses). Refer to the General Education section of the catalog for Herzing University courses that would satisfy these requirements. *

4.00 Semester Credit Hours in Computer Applications ♦
3.00 Semester Credit Hours in Cultural Diversity
6.00 Semester Credit Hours in English Composition or Literature
3.00 Semester Credit Hours in General Education Electives ♦
3.00 Semester Credit Hours in Humanities With a Critical Thinking Focus ** ♦
1.00 Semester Credit Hour in Information Literacy
7.00 Semester Credit Hours in Mathematics (College Algebra or Above) ▲
4.00 Semester Credit Hours in Natural Science With a Lab Component
3.00 Semester Credit Hours in Social or Behavioral Science
3.00 Semester Credit Hours in Speech

* Transfer students may transfer courses that are within 1.00 semester credit hour of the courses listed above to meet these discipline requirements. Any resulting deficiency in the total of 37.00 semester credit hours required in general education may be made up with general education electives from any of the listed disciplines.

** A course with a critical thinking focus would be a course that addresses the theories and application of critical analysis with an emphasis on developing sequential reasoning skills. Examples may be courses in critical thinking, philosophy, science or logic.

♦ The state of Minnesota requires a minimum of 30.00 semester credit hours of general education for bachelor’s degrees, not counting computer applications. However, all Herzing University students in the BSBMM program must complete a minimum of 37.00 semester credit hours in general education, including computer applications, to complete the requirement for graduation from this bachelor’s degree program. Minnesota students must complete at least 4.00 semester credit hours of general education in the humanities.

▲ Students in the BSBMM program must take MA 320 - Statistics .

Personal and Professional Development Courses

A minimum of 2.00 semester credit hours is required.

PD 121 - Professional Development I (Semester Credit Hour Course) 1.00 semester credit hour
PD 202 - Professional Development II (Semester Credit Hour Course) 1.00 semester credit hour