May 2022 Undergraduate Catalog 
    
    Nov 03, 2025  
HELP
May 2022 Undergraduate Catalog [ARCHIVED CATALOG]

BU 328 - Product Development and Innovation

This course explores the importance of new product development. Innovation is examined from the following perspectives: product development, internal process improvements, and strategic shifts. At the end of this course, students will demonstrate knowledge of how to successfully develop and promote a new product. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.


Catalog Navigation
  Catalog Home
  A Message from the President
  Accuracy of Information Statement
  Academic Calendar
  Academic Information
  Admissions Information
  Campus Information
  Financial Information
  Student Conduct
  Student Disclosures
  Student Resources
  Undergraduate Programs of Study
  Undergraduate Course Descriptions
  University Information
  Changes from Previous Catalog (January 2022)
  Addendum to the Catalog