BU 690 - Business Integration & Strategic Planning

This course focuses on how mission, vision, and values come together to inform the strategic planning process in an organization. The dynamic global environment that modern businesses operate in requires managers to master the art of thinking globally and to utilize frameworks for acting locally. Students will analyze the environment at a number of levels in order to develop a concise strategic plan. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: BU 530 Business Leadership Foundations. Corequisite: BU 550 Research Methods and Decision-Making.