BU 450 - Marketing Strategy

This course builds on previous marketing and sales courses and provides a strategy perspective that extends beyond the traditional management focus of the marketing mix. Topics include an overview of a market-driven strategy, target market strategies, marketing program development, a marketing organization, and the implementation and control of a marketing strategy. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing. Corequisite: None.