September 2024 Undergraduate Catalog 
    
    Apr 17, 2025  
September 2024 Undergraduate Catalog [ARCHIVED CATALOG]

BU 242 - Creating Customer Value in the Digital Age

This course introduces the fundamental principles and concepts of marketing. Topics will include the key elements of marketing strategy, consumer behavior, market research, and the components of the marketing mix connecting their role in business environments. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: None. Corequisites: None.


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