Bachelor of Science in Marketing

Program Description

This bachelor’s program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.

Business Management Core Program Outcomes

Upon completion of their program, the student should be able to:

Define operational, ethical, legal, and human resource issues associated with business management
Analyze financial information using standard tools to support and evaluate managerial decision-making
Demonstrate the conceptual and practical skills needed to develop an effective marketing plan
Formulate strategic business solutions

Marketing Program Outcomes

Upon completion of their program, the student should be able to:

Demonstrate an application of the marketing mix to marketing practices.
Develop an understanding of innovative product development.
Demonstrate knowledge of secondary, qualitative, and quantitative marketing research methods, skills, and techniques.
Recognize and manage the differences stemming from the application of the principles and the techniques of marketing across national boundaries.

Potential Occupational Titles

Potential occupational titles for this program include, but are not limited to, general and operations manager, sales manager, and administrative services manager.

Program Content

A minimum of 122.00 semester credit hours is required for graduation.

Required Courses in Business

All courses, 36.00 semester credit hours, are required.

AC 107 - Accounting I Semester Credit Hours: 3.00
AC 220 - Finance Semester Credit Hours: 3.00
BU 106 - Introduction to Business Semester Credit Hours: 3.00
BU 204 - The Digital Firm and Business Communications Semester Credit Hours: 3.00
BU 206 - Business Law I Semester Credit Hours: 3.00
BU 220 - Principles of Marketing Semester Credit Hours: 3.00
BU 302 - Leadership and Organizational Behavior Semester Credit Hours: 3.00
or BU 600 Leadership and Organizational Behavior 3.00 semester credit hours
BU 327 - Business Ethics Semester Credit Hours: 3.00
BU 345 - Project Management Semester Credit Hours: 3.00
or BU 630 Project and Operations Management 3.00 semester credit hours
BU 407 - Quantitative Decision-Making Semester Credit Hours: 3.00
or BU 421 Operations Management or BU 550 Research Methods and Decision Making 3.00 semester credit hours
EC 111 - Principles of Microeconomics Semester Credit Hours: 3.00
EC 121 - Principles of Macroeconomics Semester Credit Hours: 3.00

Required Courses in Marketing

All courses, 27.00 semester credit hours, are required.

AC 216 - Accounting II Semester Credit Hours: 3.00
BU 215 - Marketing on the Internet Semester Credit Hours: 3.00
BU 216 - Social Media Semester Credit Hours: 3.00
BU 230 - Customer Relationship Management Semester Credit Hours: 3.00
BU 328 - Product Development and Innovation Semester Credit Hours: 3.00
BU 275 - Consumer Behavior Semester Credit Hours: 3.00
BU 375 - Professional Selling and Sales Management Semester Credit Hours: 3.00
BU 447 - Marketing Research Semester Credit Hours: 3.00
BU 450 - Marketing Strategy Semester Credit Hours: 3.00

Business Elective Courses

A minimum of 6.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course. Students who are qualified to take dual-credit courses may also take approved graduate courses.

Open Elective Courses

A minimum of 12.00 semester credit hours of open electives is required. A minimum of 9.00 semester credit hours must be at the 300 to 400 level.

Required Capstone or Internship

3.00 semester credit hours are required.

BU 491 - Capstone Project Semester Credit Hours: 3.00
BU 495 - Internship Semester Credit Hours: 3.00

Required Courses in General Education

Students enrolled in this bachelor’s degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline.

12.00 Semester Credit Hours in Communications

9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity)

6.00 Semester Credit Hours in Mathematics

3.00 Semester Credit Hours in Science

6.00 Semester Credit Hours in Social and Behavioral Sciences

Personal and Professional Development Courses

A minimum of 2.00 semester credit hours is required.

PD 121 - Professional Development I Semester Credit Hours: 1.00
PD 202 - Professional Development II Semester Credit Hours: 1.00