Program Description
This bachelor’s degree is designed to provide an understanding of the roles and responsibilities, functions, and challenges of today’s entrepreneurs. Students will take classes to increase their knowledge and understanding of the importance of entrepreneurial law, social responsibility, product development, and innovation. The goal of the program is to provide students with the basic knowledge and skills necessary to start a small business or develop an existing business upon graduation. By the end of the program, students should be able to develop a comprehensive business plan, which includes a well-constructed financial and marketing component.
Business Management Core Programs Outcomes
Upon completion of their program, the student should be able to:
- Define operational, ethical, legal, and human resource issues associated with business management
- Analyze financial information using standard tools to support and evaluate managerial decision-making
- Demonstrate the conceptual and practical skills needed to develop an effective marketing plan
- Formulate strategic business solutions
Entrepreneurship Program Outcomes
Upon completion of their program, the student should be able to:
- Demonstrate effective sales and negotiation skills.
- Gain a working knowledge of how to overcome economic constraints.
- Demonstrate a basic working knowledge of human resource functions and their impact on small businesses.
- Examine various ways to obtain capital and financing for a business.
Potential Occupational Titles
Potential occupational titles for this program include, but are not limited to, general and operations manager, sales manager, and administrative services manager.
Program Content
A minimum of 122.00 semester credit hours is required for graduation.
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