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May 02, 2026
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May 2026 Undergraduate Catalog
Bachelor of Science in Marketing
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 Return to: Undergraduate Programs of Study
**Students enrolled prior to May 4, 2026, click here for the BS in Marketing Program Outline.
Program Description
The Bachelor of Science in Marketing program provides a foundation in the principles and practices that drive successful marketing strategies in today’s global economy. Students will gain a deep understanding of core marketing concepts including consumer behavior, market segmentation, branding, pricing strategies, integrated marketing communications, digital marketing, social media marketing, and analytics. The curriculum emphasizes both strategic thinking and practical application, preparing students to analyze markets, develop campaigns, and measure performance across diverse platforms. The program integrates artificial intelligence (AI) tools and concepts, empowering students to leverage data-driven insights, automate marketing processes, and personalize customer experiences. Graduates will be prepared to lead in a rapidly evolving marketplace, where innovation, data analytics, and AI-informed strategies are redefining how organizations connect with consumers and create value.
Coursework in this program provides a foundation for select industry certifications. These certifications enhance employment opportunities but are not a state specific requirement.
Program Outcomes
Upon completion of this program, the student should be able to:
- Develop strategic marketing plans that address consumer needs, market trends, and organizational goals.
- Analyze consumer behavior and market data to drive decision-making and marketing optimization.
- Design integrated marketing campaigns across digital and social media platforms to build brand awareness and drive engagement.
- Utilize artificial intelligence (AI) and data analytics tools to enhance marketing effectiveness and customer personalization.
- Apply ethical and culturally responsive marketing practices in diverse, global business environments.
- Communicate marketing strategies across written, visual, and oral formats for diverse stakeholders.
Program Content
A minimum of 120.00 semester credit hours is required for graduation.
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Required Courses
All courses, 66.00 semester credit hours, are required. Open Elective Courses
A minimum of 12.00 semester credit hours is required. Eligible students can take approved dual credit graduate level courses to complete a portion of the open electives requirement. Dual Credit Courses
Eligible students can replace up to 12.00 semester credit hours of the core program requirements with approved dual credit graduate level coursework. A total of 12.00 graduate semester credit hours can be taken throughout the student’s program. Required Capstone or Internship
4.00 semester credit hours are required. Required Courses in General Education
Students enrolled in this bachelor’s degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. Courses transferred from other accredited colleges may also be used to meet these requirements. - EN 104 English Composition I, Semester Credit Hours: 3.00
- EN 111 Information Literacy, Semester Credit Hours: 3.00
- EN 116 Speech, Semester Credit Hours: 3.00
- EN 304 English Composition II, Semester Credit Hours: 3.00
- HU 140 Cultural Diversity, Semester Credit Hours: 3.00
- HU 240 Introduction to Humanities, Semester Credit Hours: 3.00
- HU 340 Humanities and Contemporary Popular Culture, Semester Credit Hours: 3.00
- MA 109 College Algebra, Semester Credit Hours: 3.00
- MA 320 Statistics, Semester Credit Hours: 3.00
- SC 270 Environmental Literacy, Semester Credit Hours: 3.00
- PS 101 Psychology, Semester Credit Hours: 3.00
- SS 350 Social Issues and Technology, Semester Credit Hours: 3.00
Personal and Professional Development Courses
All courses, 2.00 semester credit hours, are required. Distribution of Contact Hours by Course
| Distribution of Contact Hours by Course | | Course | Lecture Hours | Lab Hours | Internship Hours | Total Contact Hours | Credits | | AC 231 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | AC 236 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 106 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 217 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 231 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 242 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 245 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 321 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 323 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 331 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 345 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 351 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 380 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 423 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 427 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 439 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 444 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 448 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 449 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 458 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | BU 490 (or BU 494*) | 60.00 | 0.00 | 0.00 | 60.00 | 4.00 | | EC 101 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | HR 321 | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | PD 121 | 15.00 | 0.00 | 0.00 | 15.00 | 1.00 | | PD 202 | 15.00 | 0.00 | 0.00 | 15.00 | 1.00 | | Electives | 180.00 | 0.00 | 0.00 | 180.00 | 12.00 | | Gen Ed - Communications | 180.00 | 0.00 | 0.00 | 180.00 | 12.00 | | Gen Ed – Humanities | 135.00 | 0.00 | 0.00 | 135.00 | 9.00 | | Gen Ed – Mathematics | 90.00 | 0.00 | 0.00 | 90.00 | 6.00 | | Gen Ed - Science | 45.00 | 0.00 | 0.00 | 45.00 | 3.00 | | Gen Ed – Social and Behavioral Sciences | 90.00 | 0.00 | 0.00 | 90.00 | 6.00 | | Totals | 1800.00 | 0.00 | 0.00 | 1800.00 | 120.00 | | *Totals with Internship BU 494 Internship: 0/0/180/180 | 1740.00 | 0.00 | 180.00 | 1920.00 | 120.00 | |
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