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Herzing University    
 
    
 
  Sep 21, 2017
 
September 2017 Undergraduate Catalog

BU 215 - Marketing on the Internet


This course is an overview of Internet marketing strategies. Topics include Internet user characteristics and behavior, online research methods, Internet marketing strategies such as pricing, distribution channels, communications on the Internet, relationship marketing, the components of the Internet marketing plan, and Internet ethical and legal issues. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.