September 2017 Undergraduate Catalog 
    
    Apr 20, 2018  
September 2017 Undergraduate Catalog [ARCHIVED CATALOG]

BU 230 - Customer Relationship Management


The focus of this course is to explore the role of customer relationship management (CRM) in today’s business environment. Topics will include CRM theory, data management, and the impact of CRM on the firm, ethics, and global relationships. The course will also explore how CRM affects different functional units of a firm. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.