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Herzing University    
  Feb 22, 2018
September 2017 Undergraduate Catalog [ARCHIVED CATALOG]

BU 247 - Advertising and Public Relations

This course encompasses advertising and public relations techniques and concepts. Students will explore the role of advertising, with a focus on the structure, environment, and strategy of advertising, and the role of public relations, with a focus on profit and nonprofit public relations programs. Topics include the advertising environment, ethical issues and social responsibility, advertising background, planning, and strategy, advertising media, copywriting, design and production, and public relations and promotions. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.