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Herzing University    
 
    
 
  Sep 21, 2017
 
September 2017 Undergraduate Catalog

BU 247 - Advertising and Public Relations


This course encompasses advertising and public relations techniques and concepts. Students will explore the role of advertising, with a focus on the structure, environment, and strategy of advertising, and the role of public relations, with a focus on profit and nonprofit public relations programs. Topics include the advertising environment, ethical issues and social responsibility, advertising background, planning, and strategy, advertising media, copywriting, design and production, and public relations and promotions. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.