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Herzing University    
 
    
 
  Sep 21, 2017
 
September 2017 Undergraduate Catalog

BU 440 - International Marketing


The focus of this course is on marketing theory and methods as they apply to world markets. Among the topics included are the importance of linking international marketing with the overall strategy of the business, examining the influence of culture, discussing political and legal issues, and examining economic issues in global strategies. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.