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Herzing University    
 
    
 
  Dec 13, 2017
 
September 2017 Undergraduate Catalog

BU 450 - Marketing Strategy


This course builds on previous marketing and sales courses and provides a strategy perspective that extends beyond the traditional management focus of the marketing mix. Topics include an overview of a market-driven strategy, target market strategies, marketing program development, a marketing organization, and the implementation and control of a marketing strategy. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.