January 2018 Undergraduate Catalog 
    
    Dec 11, 2018  
January 2018 Undergraduate Catalog [ARCHIVED CATALOG]

BU 215 - Marketing on the Internet


This course is an overview of Internet marketing strategies. Topics include Internet user characteristics and behavior, online research methods, Internet marketing strategies such as pricing, distribution channels, communications on the Internet, relationship marketing, the components of the Internet marketing plan, and Internet ethical and legal issues. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.