January 2018 Undergraduate Catalog 
    
    Jul 22, 2018  
January 2018 Undergraduate Catalog [ARCHIVED CATALOG]

BU 450 - Marketing Strategy


This course builds on previous marketing and sales courses and provides a strategy perspective that extends beyond the traditional management focus of the marketing mix. Topics include an overview of a market-driven strategy, target market strategies, marketing program development, a marketing organization, and the implementation and control of a marketing strategy. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.