BU 328 - Product Development and Innovation

This course explores the importance of new product development. Innovation is examined from the following perspectives: product development, internal process improvements, and strategic shifts. At the end of this course, students will demonstrate knowledge of how to successfully develop and promote a new product. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing. Corequisite: None.