BU 447 - Marketing Research

This course is designed to provide students with an overview of marketing research methods and analysis of the marketing data using SPSS. Topics include the different methods of marketing research, the issues that arise at each stage of the marketing research process, problem definition, research objectives, questionnaire design, sampling and data collection, data analysis, and communicating research findings and their implications to various constituencies. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: BU 220 Principles of Marketing and MA 320 Statistics. Corequisite: None.