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Sep 07, 2024
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May 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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BU 450 - Marketing Strategy This course builds on previous marketing and sales courses and provides a strategy perspective that extends beyond the traditional management focus of the marketing mix. Topics include an overview of a market-driven strategy, target market strategies, marketing program development, a marketing organization, and the implementation and control of a marketing strategy. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing . Corequisite: None.
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