BU 616 - Data-Driven Marketing

This course reviews the core principles of strategic marketing including the 4Ps, while aligning the application of digital and social media marketing in domestic and global landscapes. The course explores how to create compelling content, navigate paid advertising and SEO, and apply marketing analytics to create smart campaigns. The course applies innovation with artificial intelligence (AI), customer experience (CX), and personalization to effectively reach global markets. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: None. Corequisites: None.