BU 618 - Marketing Engineering

This course explores the exciting world of marketing engineering and analytics, equipping students with the analytical tools and methodologies required to make data-driven marketing decisions. Students learn to leverage the power of data and artificial intelligence (AI) to optimize marketing campaigns, measure marketing performance, and drive business growth. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: BU 683 - Foundations of Business Analytics for Leaders. Corequisites: None.