Program Description
This bachelor’s program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.
Business Management Core Program Outcomes
Upon completion of their program, the student should be able to:
- Define operational, ethical, legal, and human resource issues associated with business management
- Analyze financial information using standard tools to support and evaluate managerial decision-making
- Demonstrate the conceptual and practical skills needed to develop an effective marketing plan
- Formulate strategic business solutions
Marketing Program Outcomes
Upon completion of their program, the student should be able to:
- Demonstrate an application of the marketing mix to marketing practices.
- Develop an understanding of innovative product development.
- Demonstrate knowledge of secondary, qualitative, and quantitative marketing research methods, skills, and techniques.
- Recognize and manage the differences stemming from the application of the principles and the techniques of marketing across national boundaries.
Potential Occupational Titles
Potential occupational titles for this program include, but are not limited to, general and operations manager, sales manager, and administrative services manager.
Program Content
A minimum of 122.00 semester credit hours is required for graduation.
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