BU 215 - Marketing on the Internet

This course is an overview of Internet marketing strategies. Topics include Internet user characteristics and behavior, online research methods, Internet marketing strategies such as pricing, distribution channels, communications on the Internet, relationship marketing, the components of the Internet marketing plan, and Internet ethical and legal issues. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing. Corequisite: None.