BU 482 - Strategic Management

This course provides an opportunity to develop strategic management knowledge and skills used in a business environment. Topics include strategic management principles, assessing the external and internal environments of businesses, and developing and implementing strategies. Students will discuss how to adapt to changing environments using the principles of strategy, execution, and evaluation. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing. Corequisite: None.