BU 443 - Marketing Analytics

This course will provide an overview of the application of marketing analytics in the business realm. The course will cover how to analyze consumer data, conduct A/B tests, segment audiences, track key performance indicators (KPIs), and develop impactful marketing campaigns based on real-world insights. Students will understand how to present marketing analytics effectively. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisites: BU 454 - Data Visualization. Corequisites: None.