BU 375 - Professional Selling and Sales Management

This course combines the topics of personal selling and sales force management. Topics include the planning and implementation of personal selling activities, the sales process from initial contact to post-closing follow up, and the management of the sales force. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 220 Principles of Marketing. Corequisite: None.