BU 439 - Digital and Social Media Marketing Strategy

This course provides an in-depth understanding of digital and social media marketing strategies. Students will explore the digital landscape, learn to execute campaigns using Search Engine Optimization (SEO), Search Engine Marketing (SEM), email, and social platforms, and integrate these into broader business strategies. Emphasis is placed on analytics, paid advertising, audience targeting, and ethical considerations in the digital space. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: None. Corequisite: None.