BU 444 - Influencer and Creator Economy

This course examines the rise of the influencer and creator economy, focusing on how individuals and brands leverage digital platforms for visibility, engagement, and monetization. Students will learn to design community-building initiatives, develop collaborative campaigns, and interpret performance metrics to drive ROI. Emphasis is placed on aligning content strategies with platform algorithms, brand goals, and emerging trends to secure competitive advantage. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: None. Corequisite: None.