BU 448 - Consumer Insights, Behavior, and Marketing Analytics

This course examines consumer behavior through the lens of data analysis and research. Students will learn how consumers make decisions, how to collect and interpret behavioral data, and how to present insights through visualization. Both qualitative and quantitative research methods are explored alongside ethical considerations in consumer analytics. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 321 Business Statistics, BU 351 Introduction to Business Analytics. Corequisite: None.