BU 458 - AI-Powered Relationship Management

This course equips students to design AI-powered customer-lifecycle programs that turn data into real-time, personalized engagement. Learners design chatbots and chat-based CRM workflows, configure recommendation engines and predictive segmentation models, and apply multivariate testing and attribution to optimize ROI. Throughout the course, students will evaluate each automation against contract law, privacy regulations, and ethical standards to ensure compliant, bias-aware marketing practice. Semester Credit Hours: 3.00 Contact Hours: 45/0/0/45 Prerequisite: BU 321 Business Statistics, BU 351 Introduction to Business Analytics. Corequisite: None.